The leading AI platform for business conversation automation in MENA.
Welcome to Hulul
At Hulul, we believe that every customer interaction is an opportunity to build lasting relationships. That’s why we’ve built a comprehensive platform that empowers small and medium-sized businesses across the Arab world to deliver exceptional, seamless communication experiences across every channel.
Whether you’re handling customer service inquiries, managing sales and marketing campaigns, or processing online payments, Hulul brings everything together in one place, powered by advanced automation and artificial intelligence.

How can businesses communicate with their customers more intelligently and effortlessly?
Our goal wasn’t just to organize conversations, but to enable companies to harness the power of AI to increase sales, optimize marketing campaigns, and deliver outstanding customer experiences.
Today, thousands of businesses across the Arab world trust Hulul to make that vision a reality.
60K+
Satisfied clients
20+
Strategic partners across industries
1M+
Successful conversations
45K+
Merchants rely on Hulul for smarter customer engagement
Industries We Serve
We provide intelligent, customizable automation solutions across a wide range of sectors, including:
Retail
Healthcare
Automotive
Real Estate
Financial services
Insurance
F&B
Education
Tourism
E-commerce














