17 ways to make money on Facebook

Making money on Facebook is not that simple as ads operate and monitor money entry. Of course, you might get some likes on your page and make a few dollars from a dedicated post. However, this passive approach rarely works in the long run.

If you want to make money on Facebook, build and expand your brand (even if it's just you!) With a conscious intention. You'll then have the solid foundation that's required to reach new audiences, acquire new customers, and keep existing customers.

Facebook's monetization plan results from several strategic decisions - the brand you grow, the videos you create, the products you sell online, and more. When done right, your Facebook platform will not only accelerate your growth; it will also help you build public morale and generate more money online.

How to make money from Facebook
Okay, enough indirect details. Let's do the inspection!

1. Selling stuff on the Facebook marketplace. The Facebook marketplace is a great place for individuals and businesses to sell products online. You can use it to display your products and run Facebook ads to communicate with shoppers.

Need proof that it works? “The Cactus Box” has added 150 items to the market to sell its rare, slowly selling products and has seen an average 66% increase in monthly purchases and a 19% increase in revenue from its market offerings.

2. Find a new job. Did you know that Facebook has a job ads section? Quickly search for job vacancies and additional freelancers through Facebook Jobs. Here's where your personal brand becomes a real advantage.

3. Create Facebook apps. Are you interested in developing and creating apps for Facebook? Sign up as a Facebook developer and use the app development tools on the platform to build, test and release apps for Facebook users.

Facebook also offers events such as hackathons and workshops for developers, and provides technical resources to help you build your expertise and create great Facebook apps.

4. Create a Facebook store. Sell products online with a free Facebook and Instagram store

Ram through the Facebook store. You can sell your own stuff or sell direct shipping products without the need for inventory. You'll only need to use an e-commerce platform like Shopify to set up a Facebook store.

Read more: What are Facebook shops? How to get started and best practices

5. Facebook group management. E-creators and educators can build Facebook groups to make money from Facebook. Kelly Mirabella, founder of Baby Got Pot, reaches out to potential customers through her Facebook group, which has been selling them products and services over time.

“Build your community and provide a lot of value first,” says Kelly, “I give more than I take in my Facebook group. So, when it's time to sell, I sell with pleasure because people know and trust me.”

Kelly also uses her group members for new product suggestions. It regularly asks the community what they want and limits member access to the group to maintain high activity levels. “Almost all of the programs I've built, from courses to full-day intensities, were partly set up with community input.”

How to make money with Facebook videos
6. Make money with video ads. Make money on Facebook by running “in video” ads in video content. These are best for those who post long videos on their profile and have relevant content for advertisers. Facebook will automatically look for opportunities to place an ad before, during, or after your video, or you can choose to place it yourself.

Facebook determines your revenue based on how many video views an ad gets and who the advertiser is. Before including ads in your videos, read Facebook's revenue partnership policies. There are also other requirements that your page and content must meet to get approval before you can run ads.

7. Make money through live streaming. A recent feature, Facebook Stars, provides a way to earn money when using Facebook live streaming videos. Viewers can buy stars and send them to you to express support. You get one cent for every star you receive.

After taking advantage of this opportunity for his carpentry specialist client, Robert Johnson, the founder of Sawinery, discovered that people went beyond gifting stars. “One of our customers sells his wood products through a live video broadcast on Facebook,” he explains. “People are engaging through real-time feedback and buying products from it through live video.”

8. Run paid online events. The COVID-19 pandemic has cancelled many in-person events, leaving people with gaps in sources of income

They are. In response, Facebook created “paid online events” to help creators make money from Facebook by turning their live events into revenue streams.

Create an online event on your business page, then charge a one-time entry fee for people to watch and participate. You can interact with customers, generate revenue, and find new customers for your business that you might not have found in an in-person mode.

Read more: How to use paid online events

How to make money with Facebook ads
9. Build software robots on Messenger. The Messenger bot is a chat bot that integrates with Facebook Messenger. It helps businesses answer shoppers' questions about products, payments, returns, etc. You can use it to automate customer service and sell more products on Facebook.

Many bot builders can build agencies that generate 1200% return on ad spend for online stores. These agencies help businesses acquire customers, interact, and support shoppers throughout their entire journey.

Read more: How to build a software robot in 24 minutes

10. Facebook ads management. Managing Facebook ads is a great complementary skill to build software robots. You can create click-to-click ads, video ads, or multiple other types that generate credit for businesses online. Advertising management involves preparing, creating, implementing and analyzing. When done well, managing Facebook ads can generate monthly revenue from customers and enable you to expand the business by doing that one activity.

If this sounds like a profit plan for you, read How to Start a Digital Marketing Agency.

Run Facebook ads more efficiently and grow your business with solutions. Start for free today.

11. Start a dropshipping store. Dropshipping is a business model where the seller (you) doesn't keep the products in stock. When someone purchases an item from your store, a third party will fulfill the order and ship it directly to the customer.

Dropshipping and Facebook ads go together. You can run ads on your online store or Facebook store and boost your business sales. Nicole Martins Ferreira, an e-commerce and dropshipping expert, spent $191,480 on Facebook ads for one of her stores that use the dropshipping model. The result? $374,002 in revenue.

12. Increase in publications. Facebook post ads are ads you can launch from your Facebook page. If you have a focused offer and a strong organic presence on Facebook, you can reach a large number of people and generate sales for your business with a minimum effort.

How to Make Money Using Facebook Pages
13. Add a subscription to your page. Fan subscriptions allow your followers to fund your page through monthly payments in exchange for exclusive benefits such as discounts, personalized interactions, and content. You can identify supporters through a special badge given to them by Facebook. A page subscription helps you create flexible and predictable revenues from your followers and helps build your community.

Learn how to reward fans and add revenue using fan subscriptions.

14. Create branded content. Another way to make money on Facebook is to collaborate with brands your audience cares about. You can partner with Facebook influencers, media companies, or other advertisers and marketers to publish content organically or as an ad.

As two out of three consumers trust branded content more than traditional ads, promoting this type of content is an effective way to stand out and use paid partnerships to grow your presence on Facebook.

Apply to be part of managing collaboration with brands to get started today.

15. Be a social media manager. Are you creative? Do you enjoy talking to people online? Test your skills and become a social media manager for different brands. You'll be responsible for developing social media campaigns to grow their audience, generate leads, and help increase company sales. You can offer this service as a freelance service or a side hobby, or get a full-time job.

16. Be a partner marketing. Affiliate marketing is the process of earning a commission by promoting the products or services of other companies. When you sign up for a affiliate marketing program, you'll receive a referral link

But you can include it in actual Facebook appeals. Any sales that result from the promotion earn you a reward.

A affiliate marketing program usually pays a certain amount or percentage of sales, but may also offer discounted or free products in return for your advertising efforts.

17. Increase traffic to your blog. Marketers can also make money on their Facebook page by directing their followers to their blogs. These can be a great source of traffic if you have a large Facebook audience. You can place Google Adsense banners on your blog, promote affiliate marketing links, sell your own products, build an email list, and more.

Make money online using social media
Gone are the days when you could send unwanted messages to Facebook followers and make money easily. Today, it's all about building meaningful relationships with people and building trust with them before selling anything. Whether your goal is to generate leads, increase brand awareness, or increase sales, you can use the tactics of this guide to make money on Facebook and achieve better business results.

Connect with shoppers and grow your business on Facebook using automated marketing solutions. Start for free today.