How to Market Instagram Apps to Customers: Secrets from Hulul Experts

I've made sure that automation on Instagram is the perfect choice for your customer. The problem is that your customer isn't sure if they're ready yet. In fact, automation on Instagram may not even be on their mind.

You know it can save them money, improve efficiency, and give them a competitive advantage (I mean, really, what's not there for love?) but how can you convince them to do that?

This article will explain exactly how to offer automation on Instagram as a service.

**5 Steps to Introduce Automation on Instagram**

**1. Decide if the customer is suitable**
Even though you know that automation on Instagram will be a massive hit with most customers, it's not a service for everyone. Instagram (IG) started as a simple way to post and share photos with your friends.

Today, it's a massive social app that has over a billion monthly active users. When Instagram added the messaging function, it became a powerful messaging platform as well.

Millions of Instagram users message businesses every day through direct messages. Just like Facebook messages, easy communication with businesses on Instagram means that brands get direct access to a warm audience through this channel.

You'll know if your customer is suitable for automation on Instagram if they:

- They manage all Instagram conversations from their phones
- They spend a great deal of time manually replying to all their followers
- They don't know which leads came from Instagram
- They run traditional “like and tag” gift giving campaigns
- They get a lot of mention in stories that they can't respond to everyone
- They have live chat agents, but they have no way to talk to Instagram users

To understand if they're a good fit for ManyChat's special capabilities, including automation on Instagram, John Preston, founder of Superstar Bots, says: “My first step when talking to any potential customer is to listen.” He adds, “There are several features within ManyChat, I need to know which one is the solution to the problem of a potential buyer.”

In an exploratory call, John likes to ask potential customers the following three questions:

1. Which task takes the most of your time?
2. What would you do to your business using that time if you didn't have to do that task?
3. How will it affect your business if you do this?

John continues: “You've now created a need to serve you and you're in a position where you can propose a solution. At this point, the potential customer acknowledged the need their business needed that required change.”

He points to the recent case study with activist Frazer Brooks as an example: “Fraser from

He liked to interact with his audience, but with a following of over 100,000 people, he was unable to follow all inbox messages or respond to everyone he mentioned in the stories.”

After identifying this problem, John recommended that Frazier use ManyChat's story feature to automatically respond to a story mention. The result? 40% increase in engagement and an audience that loves getting personalized messages from their favorite Instagram influencer.

**2. Show how they will benefit from the change**
Once you understand your customer's needs, you'll have an idea of what works (and doesn't work) for them on Instagram. Let's say your customer manually replies to all potential customers in their Instagram inbox. You can show them how automation works to respond to messages, comments, and mention the story.

In that case, they're likely to take a look at your proposal because you can obviously help them save money and improve their business reputation.

“Instagram is the leading e-commerce platform these days. By adding smart automation, a brand can get closer to its customers without getting overly edgy in direct messages.”

Gustavo Borreggio, founder of Chatblender

ManyChat makes it easy to create great chat experiences by:

- Help you solve customer issues quickly and efficiently
- Make it easy for customers to assign support teams
- Automate responses so someone needs direct help
- Automate customer generation from Instagram
- Auto reply to comments
- Response to the story

https://youtu.be/9Mb2-wXcsus

3. Provide a return on investment
If adding a new channel does not result in a high return on investment, there is little chance for the customer to approve the proposal. You'll want to show you how to make automation on Instagram financially convenient.

“When you offer Instagram automation to customers, provide them with the key benefits they'll get from using automation that affect their profits,” suggests MacKenzie Lieberman, owner of Orca Marketology.

“Three benefits I usually focus on are: (1) reaching new and relevant customers on Instagram, (2) using automation to move customers quickly and efficiently through the sales model, and (3) saving valuable customer time by not having to manually respond to direct messages.”

Here are some Instagram automation methods that can improve your return on investment:

- Convert manual messages into automated workflows
- Cutting efficiency means teams can focus on other marketing tasks
- Eliminate human errors by automating comments
- Allow instant experimentation using easy-to-use templates and a workflow builder
- Unify customer generation on Instagram
- Enable you to tag, segment and reward customers according to purchasing and spending behaviors
- Automate sales on Instagram
Creating chat experiences can turn regular Instagram traffic into meaningful relationships and positive business outcomes. You can match these interactions to your company's business goals: increase leads, increase sales, or provide better customer support.

**4. Provide the evidence**
How can you support your case when presenting automation on Instagram? By providing evidence. Here's what to offer:

- Explain the increasing role of Instagram in the e-commerce industry
Your customer wants to turn Instagram into an effective sales channel for their business

. Let them know that 50% of people buy something after seeing it on Instagram, and 70% of people turn to Instagram to discover products. Moreover, Instagram also provides businesses with a complete store in the app — which can generate additional sales.

- The most famous business communication on Instagram
Our research shows that the top reasons Instagram users use to communicate with businesses are product inquiries and customer support.

More than 400 million messages are sent daily to companies. About 50% of communication from a user to a company starts with stories; 40% comes directly from the page. If a business is not expanding its procedures for replying to messages at its growth rate, it means losing the opportunity to make additional profits.

- Prove that automation on Instagram works
Show customers examples of how automation works on Instagram for other brands. Some of the graduate studies you can share include:

How Mindvalley has achieved a 522% increase in master's course registrations
How OlimpiaHome increased leads by 30%
How Frazer Brookes saw a 40% increase in engagement with the story
How Roma by Rochi achieved a 741% increase in engagement
How Gold's Gym achieved a 9-fold increase in bookings
- Give a demo
Chat marketing agencies often provide demonstrations to show how ManyChat works when providing a service. A comprehensive automation demo on Instagram can convince a customer to engage in this new strategy.

“There's almost nothing more powerful than offering a well-designed product,” claims TBS Marketing's TBS Marketing's Trelles Giron Garro. “When done right, the demo helps a customer understand how Instagram automation works for their business and how things will improve if they buy in it.”

Ideally, you'll want to customize each demo so it's relevant to

individual customer needs. For example, if a customer needs help increasing ad conversions on Instagram, show them the flow of click-through ads to Messenger, not the FAQ bot.

“Don't just show features and functionality,” adds Trelles. “Do your demo from the customer's point of view.” Trelles recommends starting the demo with a story like “Imagine you have a follower who has a question about your product” and explain how the solution will be applied to Instagram.

**5. Make a plan
At this point, the customer is excited. They're ready to start using automation on Instagram and want to know the next steps! Having a plan in place can help achieve the deal. Create a plan that shows the customer how to get things done easily.

“As a chatbot marketer, generating revenue is your #1 priority. When you're making a proposal to a potential customer, provide a high-level plan that shows how to generate revenue over the next 30 days for their business using automation in Instagram direct messages.

When you're able to do that, you'll position yourself as an authority and be able to close the deal quickly.”

Natasha Takahashi, Co-founder, School of Robotics
If they're already familiar with ManyChat, it won't be too difficult to make the transition. You'll just need to link a brand's Instagram account, and you'll have everything you need to launch campaigns.

The ball is now in your court. It's clear that most of your customers will benefit from using automation on Instagram. It can help them eliminate waste, save time by automatically responding to messages and comments, and build a better brand reputation by providing superior customer service.

With this guide in your hand, you'll be on a good track to successfully introduce Instagram automation as a service and close more deals.

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